Michelin Logo

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Michelin logo

A global symbol of quality

The Michelin logo is a global symbol of quality, safety and innovation. Its famous image, which includes two white stars and a hoop, is one of the most recognized logos in the world. It was first published in 1898 and is still used today for the Michelin brand.

History of the Michelin logo

The logo was designed by brothers Edouard and André Michelin, who founded the company in 1889. The brothers decided to create an icon that would represent both their name and their commitment to Michelin products. The logo was published in a Michelin promotional sheet in 1898 and featured two white stars and a tyre. It was created to symbolize the characteristics of Michelin tires – that they are safe, reliable and innovative. Since 1898, the design of the logo has not changed significantly, although it has been modernized several times over the years.

Meaning of the Michelin logo

The Michelin logo is a symbol of quality. The two white stars represent the high quality of Michelin products. The tire is a symbol of safety, reliability and innovation. All Michelin products are checked through rigorous testing to ensure they meet the highest quality standards. The logo also symbolizes the appreciation the company has for its customers.

Use of the Michelin logo

The Michelin logo is used on all Michelin products and services. It is also used as part of Michelin’s advertising technique to draw people’s attention to the brand. It can be seen on cars, trailers, tires, tire care products, maps and travel guides. It can also be found on Michelin restaurants and in the Michelin Green Guide, which provides a detailed rating of attractions and restaurants in Europe.

The Michelin logo is a global symbol of quality, safety and innovation. It was designed by the brothers Edouard and André Michelin in 1898 and symbolizes the high quality of Michelin products. The logo is used on all Michelin products and services and draws people’s attention to the brand. It is also a symbol of the appreciation the company has for its customers.